Welcome to the “kitchen sink” area of the website.
That may sound odd, coming from someone who says a blog is the most important part of your website, but it’s also what you make of it!
In addition to finding content marketing tips and tricks, I’ll also post news, events, and other updates here. Be sure to check back often, as you never know what I’ll be up to next!
July 12, 2018
Don’t obsess over making mistakes
One mantra you may hear me repeat a lot through my written and audio formats I produce content on is “be good, not great”. I’d like to better explain the philosophy behind that statement. I want everyone to be great, but in most cases, content marketing and platform building are …
July 7, 2018
Why every website on Earth needs a blog
This may sound like a bold claim, but I’m of the firm belief that every website must have a blog. Blogs may not always have positive idea behind them, but you’d be hard-pressed to find anyone online that doesn’t believe they have merit. With a blog, you can express your …
July 5, 2018
Being “good” and not “great” will save you from “content stress”
If you’ve listened to the last few episodes of the DisContent Podcast, you may have heard me use the phrase “you only have to be good, not great”. That statement doesn’t refer to your actual expertise, rather, is a statement I make to help downplay the stress which can occur …
June 26, 2018
There are no “secrets” to content marketing
Far too often I speak with people who are too concerned with finding that “missing piece of the puzzle” when it comes to content marketing. Everyone is trying to sell them the latest widget that will make them the best and stand out more than the competitor. They also promise …
June 18, 2018
Is content marketing a fit for your business?
While I’m a big proponent of content marketing, I’ve come to a realization that it’s not for everyone. What kind of brands could benefit from content marketing? It all depends. The world of content marketing isn’t a one size fits all solution. First, we have to definite what content marketing …