Hello! My name is Joe Kuzma, and if you’re reading this, thank you!
I’m pleased to virtually meet you and I hope we get to know one another well throughout this crazy journey of producing content.
Oh right, this is “about me”. Well, I have to admit I wasn’t always the content producer type. At least I didn’t know I was.
Ever since I was a small child, I was always tinkering with things and expanding my creativity. One of my earliest memories is playing with a Transformers toy (those “Robots in Disguise”) while the adults stood in amazement. You see, my parents, family, and their friends couldn’t figure out how to transform the robot into a car and back, but I just did it in seconds.
“How old are you?”
If it wasn’t for saying my age, I wouldn’t recall that as my earliest memory. And that’s the crux of what I’m doing these days: helping you or your business become something memorable. Something valuable.
I’ve been playing with tech toys ever since that tender age of two. From Nintendo to my first home computer, I dabbled with just about everything. I started working on websites on the side while still in high school, then took that foundation and used it as a base en route to my Bachelor’s in Professional Writing and Editing.
But Joe, how did you get into content marketing?
Funny you should ask. From college, I was hired into an IT department for a major corporation, but when the recession hit, I fell back on my website work and eventually leveraged my portfolio into a full-time gig as a web developer for a marketing agency.
The timing was perfect, as the social media storm of Facebook, Twitter, Instagram, and others were starting to emerge. I was on the ground floor of starting many accounts for the smallest to biggest of businesses.
I also helped promote live sporting events, but when that well went dry, I started my own blog to talk about my favorite NFL team, the Pittsburgh Steelers. I didn’t think anyone would read what I had to say, but boy was I wrong.
I thought the same way when I started my first podcast. “Who would listen?” But honestly, all it took was sitting down and doing one to get over the mental wall I put in front of myself.
Over a half of a million downloads less than two years after it’s inception, and I can honestly say I was wrong.
That’s when my conversations with other folks started to get interesting. Those things I found to be “easy” weren’t as easy for others. Sure, who can’t make a Facebook page or get a small website going? That’s one thing.
Keeping them up to date, interesting, and relevant is something else entirely.
After helping others boost their brand by launching various blogs, podcasts, and social media campaigns, I felt it was time to do the same for myself. By sharing those things I do in my everyday life to help others, I feel I can help you (and let’s face it, myself too!)
Thank you for coming along on this journey with me. I hope you find some valuable information and learn a few things along the way. Don’t hesitate to contact me with any questions, comments, or requests as well.
My virtual door is always open. Feel free to come right on in!
Founder of the DisContent podcast, blog, and book series