I recall a time when the term “blog” was a dirty word. People didn’t know who or what a “blog” was. The stereotype may have been that some young kid was simply running his mouth, spouting off opinions on the Internet.
Yet, blogs have always been an integral part of any content marketing campaign. We may have disguised it as “news” or “updates” to have a more professional business appearance, but regardless of the perception, a blog is quite possibly the most important (and maybe the easiest) thing you can do to bring more traffic to your website.
That said, a blog doesn’t have to be a dirty word. You also don’t have to be a slave to publishing articles at the rate of your local newspaper. Chances are, you (or someone within your organization) can create some quick and witty updates to keep your site fresh. In doing so, Google will acknowledge you haven’t abandoned the world wide web, and may even boost your search rank.
However, that’s not all there is to a successful blog. You still need to make sure words aren’t misspelled and what you’re trying to convey makes sense. The overall message you send reflects upon your business too. But don’t let that deter you: I’m here to help.
Follow my own blog and podcast on this website, purchase one of my self-help guides, or better yet, contact me personally to get all of the help you need. If you learn one small but valuable hint from me (even if it’s a freebie) you’ll make my day. (And you’ll also start growing your business presence online too. Win-win!)