Why I started the DisContent series

by Joe Kuzma ( joe_kuzma) on June 15, 2018

I have a gut feeling that the one question I’ll get asked a lot of via this new venture is: “Why did you decide to do this?”

That’s a two-fold answer based on what “this” is. If we’re talking about content marketing, I didn’t choose it, it chose me. To be completely honest, I’ve always been into technology. Computers and the Internet were incredibly fascinating to me ever since I got my first one in high school. (Prior to that I used to drive across town to a public library to edit websites in pure HTML code. Oh the good days!)

I’ve always been a creative person as well. When I was a kid I was really into art, especially drawing. As I grew older, I did a lot of writing. I initially went to college for computer science, but circumstances pushed me into the world writing and editing, but I never lost my fondness for building new things, especially websites.

Little did I know how my diverse background would play to my advantage.

Doing websites for small businesses while in college helped me build a portfolio which, in turn, helped me land a job with a great marketing agency. That background put me in the driver’s seat of managing blogs and social media accounts for clients. Before you knew it, I was knee-deep in the world of content marketing. But at the time, I still didn’t realize what “content marketing” meant. (I’m not even sure the term existed at the time.)

My fascination with the Pittsburgh Steelers sent me down another path, where my small blog became a bigger deal than I had ever anticipated. It grew from my lonesome to a full staff of contributors, and a podcast with over a half of a million downloads in just under two years.

However, it wasn’t always like that. I had to put in the effort to interact with people on social media and produce quality content to gain their following. Then I started to apply the same principles learned from every facet of content marketing I was involved in (blogs, podcasts, social media marketing, and even email newsletters and eBooks) to those clients.

Soon enough I came to recognize that even if they were capable of creating a Facebook page or sending out a Tweet, their efforts were falling short of realizing their full potential. Speaking with these individuals, be it in a training room with two people or a full-fledged jam-packed conference room for a seminar, they needed help.

That’s why I started DisContent. It’s a play on words, but it’s no gimmick: if you’re not content, i.e. discontent, with your content, I’m here to help.

Some of the information I reveal on this website, the DisContent Podcast, or other mediums is completely free. Take it, please. Run with the ball and score. Nothing would make me happier.

However, if you’re in need of more help, I’m here too. Not everyone has the time, creativity, or resources to successfully reach their audience consistently. That happens to the best of us. (Even me.)

So if you need guidance, drop me a line on my contact page and I’ll do my best to get back to you in a timely manner.

Thanks for reading, and I look forward to having you join me on this journey of navigating the various ways in which content marketing can help your business.

Sincerely,

Joe Kuzma