This may sound like a bold claim, but I’m of the firm belief that every website must have a blog.
Blogs may not always have positive idea behind them, but you’d be hard-pressed to find anyone online that doesn’t believe they have merit. With a blog, you can express your opinions, promote products or services, position yourself as an expert, establish yourself as an expert or connect with others like you.
It can literally be a kitchen sink for updates too. If you have a press release, new news, an upcoming event, answer a question or simply want to get something off your chest, a blog can house all of these types of articles and then some.
Blog can also be a way to have fun, stay updated within a certain field (by doing research as part of your writing) or best of all, a blog could end up making you money.
The last part is important, but not to be taken for granted. Soliciting enough clicks to visit your website may be too big of a battle to quit your day job, but you can never say never. Internet personality Gary Vaynerchuk started as a wine critic before ascending to viral fame. But even if that type of celebrity isn’t in the cards for you, at the very least you may increase your footprint to make people aware of yourself, you brand and/or your products and services.
That alone may lead to more leads, and sales, than you would’ve had without a blog.
Which leads me (pun intended) to the biggest benefit I feel anyone can gain from blogging: leading people back to your website.
Hopefully you have a well-built website which puts calls to action and sales pitches front-and-center. Visitors to your site may feel compelled to look around and see what you have, all because a well-crafted blog post brought them there.
In closing, don’t discount the benefits of having a blog. Oftentimes, the ability to start a blog (if you don’t already have one) is only a few clicks away. Coming up with topics may not be difficult and in the end, you can begin generating a buzz about yourself by simply typing away as you would on Facebook or a text message.
A few minutes of blogging a week can lead to great results down the road.
So why do you need a blog? Maybe the better question is why would someone not need one?!
Hello! My name is Joe Kuzma, and if you’re reading this, thank you! I’m pleased to virtually meet you and I hope we get to know one another well throughout this crazy journey of producing content.