On today’s show I’m going to cover my number one pillar of content marketing: blogging.
Listing a blog as my top pillar is no mistake. Blogs are often the most accessible and affordable means of content marketing which offers the biggest benefit. Among those reasons are connecting with an audience that wouldn’t have found you otherwise, networking with other experts or positioning yourself as one, and many more. (Not limited to but including staying sharp in your profession or simply having fun.)
A blog can be a kitchen sink of information from solving problems to announcing events. But the biggest reason for having one is that it will help Google (and other search engines) help potential customers find you.
Blogging is a non-negotiable: you need a blog and today I’ll tell you why!
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Hello! My name is Joe Kuzma, and if you’re reading this, thank you! I’m pleased to virtually meet you and I hope we get to know one another well throughout this crazy journey of producing content.