Make eBooks a part of your content marketing toolkit

by Joe Kuzma ( joe_kuzma)

I’ve been known to say “Don’t put all of your eggs in one basket.”

That may sound cliche, but it’s the reason I have five pillars of content marketing and not just one or two. The fifth and final pillar may seem like a daunting task for some, but if you’re already blogging or posting on social media, you may find that creating an eBook is easier than it may seem.

eBooks will help position you as an expert to a potentially new audience and also has several other benefits you may never receive from your blog or posting to social media. Learn what those benefits are and how you can write the Great American Novel in today’s episode.

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Hello! My name is Joe Kuzma, and if you’re reading this, thank you! I’m pleased to virtually meet you and I hope we get to know one another well throughout this crazy journey of producing content.

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