How to setup and run a contest on social media

by Joe Kuzma ( joe_kuzma)

Are your wheels spinning on how to grow your social media audience? Joe’s here to help!

A commonly used strategy to build your Facebook, Twitter, or Instagram audience is to run a giveaway or contest on your page. The same concepts can also be used for building an email list, but this episode focuses primarily on how to structure a giveaway, including rules, goals, engagement, potential budget, length and frequency of the sweepstakes, and how to determine a winner.

Joe also covers why you need to create a contest page and how to funnel Instagram users to your website despite the lack of hyperlinks on the social media platform.

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Hello! My name is Joe Kuzma, and if you’re reading this, thank you! I’m pleased to virtually meet you and I hope we get to know one another well throughout this crazy journey of producing content.

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