Why you should spend money on social media

by Joe Kuzma ( joe_kuzma)

In the latest edition of content marketing tips and tricks, Joe focuses on why you should put your money where your social media mouth is: and start advertising on platforms such as Facebook and YouTube.

If you know where your audience is, sometimes you have to go out and find them. Posting only organically (i.e. for free) isn’t a good tactic to go find your audience – it forces them to find you, which is almost always a losing proposition.

Other caveats to social media marketing are also discussed including platforms you might want to avoid spending your hard-earned dollars on!

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Hello! My name is Joe Kuzma, and if you’re reading this, thank you! I’m pleased to virtually meet you and I hope we get to know one another well throughout this crazy journey of producing content.

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