Welcome to the “kitchen sink” area of the website.
That may sound odd, coming from someone who says a blog is the most important part of your website, but it’s also what you make of it!
In addition to finding content marketing tips and tricks, I’ll also post news, events, and other updates here. Be sure to check back often, as you never know what I’ll be up to next!
December 14, 2018
Reverting back to the Classic Editor in the latest edition of WordPress
One of the most ill-advised updates in WordPress history came this past week in the form of WordPress version 5.0. The latest iteration of the software has ditched the traditional, or “classic” editor we’re familiar with in lieu of a new “block style” layout editor named “Gutenberg”. In short, Gutenberg …
December 4, 2018
How to handle negative comments on social media
If you’ve used social media for any period of time you may be well aware of how negative people can be when they’re behind a keyboard. At some point, your brand or business may have to deal with a furious customer or an “Internet Troll”. But how should you handle …
November 28, 2018
The careful balance between slow trickle content and spamming
One of the toughest juggling acts when content marketing is producing enough content to fill your schedule. It can feel like feast or famine: sometimes you don’t have enough content, but other times you end up with too much! The latter is a good problem to have, but it can …
November 21, 2018
Common mistakes to avoid when producing a podcast
As a big advocate of marketing your brand by leveraging the popularity of podcasts, I wanted to pull back the curtain and give any current podcasters, as well as aspiring ones, a head’s up on what to look for (and what to avoid) when recording shows. While one of my …
November 8, 2018
How to improve your brand’s perception by fixing inconsistent and poorly structured writing
When writing blog posts, I know that many people worry about things such as spelling or the length of the article. However, one typo won’t get you in hot water so much as the structure of your article. That is, the overall presentation of your writing is just as important …