Welcome to the “kitchen sink” area of the website.

That may sound odd, coming from someone who says a blog is the most important part of your website, but it’s also what you make of it!

In addition to finding content marketing tips and tricks, I’ll also post news, events, and other updates here. Be sure to check back often, as you never know what I’ll be up to next!

Recent Posts

August 7, 2018

Facebook isn’t the only social media platform you should be on

Believe it or not, I get asked to “post this on Facebook” more often than you’d think. I’m not sure if the word “Facebook” has become synonymous with social media in that way that we now “Google” things or when we used to “Xerox” copies, but that question sometimes makes …

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August 3, 2018

Why rushing to publish content isn’t advisable

In my line of work, I often see some dubious requests. Among those are to publish a blog post ASAP or worse yet, post several articles within a single day. That wouldn’t be such a bad strategy for someone consistently producing content (think: newspaper). However, most of the clients I …

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August 1, 2018

Why one of my favorite mottos is “Why not?”

I believe that one of my biggest obstacles, even including what I publish on this website or via the DisContent podcast, is overthinking things. Far too often we can outsmart ourselves; that’s never for the better. There was a time where I thought “Who would read that?” or “Who would …

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July 26, 2018

“Picture perfect” images and graphics on Social Media

If you’ve ever heard the idiom “A picture is worth a thousand words” there is no truer sense of the word when associated with content marketing. The last thing you want is an image that doesn’t properly fit on your blog or looks out of place on social media. There’s …

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July 24, 2018

Don’t be on social media for the sake of being on social media

This may seem like an odd title for an article when one of my main pillars of content marketing is social media. However, in the tradition of one of my go-to mottos, “Don’t worry about being great; just be good”, getting your name on every social media platform could end …

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